Wow. Jensen is one I still had a smidgen of respect for. No more. He's a liar like all the rest. I doubt this "program" he outlines will be effective with the Swedes, who after all are generally well educated and satisfied with a secular life. To be a Mormon in Sweden must be even more of an alienating and marginalizing thing than to be Mormon in America outside the Mormon Corridor.
I think I can speak to this. It is not so much that Swedes are too smart to be religious but they are too conformist to break out and take a stand that is outside the norm. Children are taught at an early age not to stand out in any way, to never think of themselves as superior or better. To be part of the collective is the ideal. It stems from a notion that grew in peasant villages called "Lagom." There is no English translation except maybe that one can celebrate being average.
Children are also taught not to be loud, even in the forest parents will tell playing children to keep the noise down. If you get on a crowded bus or a train full of white people (ethnic Swedes) it will be totally silent as everyone curls up into their own detached world. There is a joke that if you are out jogging in Sweden and someone says "hello" then they are either drunk, American or both.
Swedes also are indoctrinated to study religion but only in the academic context -.- never to find a higher meaning in anything. For this reason even New Age is rarely practiced in its various forms. This makes it hard for member and full time missionaries to make any progress as it is hard to get over the social barriers to discussing religion much less the Borg-like desire not to be different. Most converts are from non-Swedish immigrants but before anyone makes any comments about lower educated people I will note that most of the Swedes are far less skilled in science and mathematics than the Iranian and Arab immigrants. While Finland (next door neighbor but not related to the Swedes ethnically) has the best academic performance in Europe Sweden's school performance is nothing to brag about.
Now I am not going to say Sweden is not good at some things but individuality is not something that really describes Swedish culture as a whole.